In recent years, a new travel trend has captured the imagination of film buffs and wanderlust seekers alike—set-jetting. It’s a dynamic for Filmfusion of two passions: the love for cinema and the desire to explore the world. Set-jetting involves traveling to real-world locations where iconic movies and TV shows were filmed. Unlike traditional tourism, where people seek destinations based on their historical or cultural significance, set-jetting appeals to the cinematic side of travelers. It’s about walking in the footsteps of your favorite movie characters or soaking in the atmosphere of a beloved film scene. The growing popularity of set-jetting is changing the way we think about travel, film, and our connection to the places depicted on screen.
A Cinematic Journey: From Film Buffs to Set-Jetters
For decades, cinema has been a powerful tool for storytelling, transporting audiences to faraway lands, mystical realms, or simply showcasing the beauty of our own planet. As film technology has advanced, so too has the ability to capture breathtaking landscapes and iconic landmarks. From the shimmering beaches of the Maldives in The Beach to the cobblestone streets of Paris in Amélie, movies have introduced us to some of the world’s most visually stunning locations. These places often become immortalized in our collective consciousness, sparking curiosity about their real-world counterparts.
Set-jetting allows fans of these films to experience the places where their favorite stories were brought to life. Imagine standing at the foot of the Colosseum in Rome, inspired by the high-octane chases in The Gladiator, or savoring a coffee in a quaint Parisian café, just as Julie & Julia’s main characters did. This immersive experience allows individuals to connect with the world of film in a deeply personal way, as the fictional and the real blend together to form a unique travel narrative.
Why Set-Jetting?
There are several reasons why set-jetting is becoming an increasingly popular trend. For one, it allows travelers to merge their passions for film and travel. Many people who love movies have fantasized about visiting the locations where their favorite films were shot, and set-jetting makes that dream a reality. In addition, it offers the opportunity to explore iconic landmarks from a completely new perspective. While many tourists visit famous locations for their history or cultural significance, set-jetters are often more interested in experiencing these places in the context of their favorite films, giving the journey an entirely different layer of meaning.
Furthermore, set-jetting taps into the phenomenon of nostalgia. Many moviegoers have fond memories of watching a beloved film, and the desire to relive those memories in real life can drive them to travel to the exact spot where a pivotal scene took place. Whether it’s revisiting the locations of childhood favorites or tracking down places from more recent hits, set-jetting offers a new form of cinematic pilgrimage.
Finally, set-jetting offers an escape, not just in terms of destination, but in terms of experience. Traveling to a location featured in a blockbuster film or critically acclaimed series can create a temporary suspension of disbelief. Set-jetters might find themselves momentarily imagining they’re part of a movie themselves, interacting with the environment in the same way as their on-screen idols.
Popular Destinations for Set-Jetters
Across the globe, there are countless locations that have become legendary due to their appearance in films and TV shows. These destinations have experienced a boom in tourist interest as a result of set-jetting.
- New Zealand – Middle Earth in The Lord of the Rings and The Hobbit
For fans of The Lord of the Rings and The Hobbit films, New Zealand is the ultimate set-jetting destination. With its dramatic landscapes, verdant forests, and sweeping mountain ranges, the country served as the fictional Middle Earth in both film trilogies. Locations like Matamata (Hobbiton), Tongariro National Park (Mount Doom), and Fiordland (Fangorn Forest) are all popular spots for those seeking to immerse themselves in the world of J.R.R. Tolkien’s epic tales. - Iceland – The Land of Ice and Fire in Game of Thrones
Iceland’s rugged and breathtaking scenery became one of the most iconic locations in Game of Thrones. From the otherworldly landscapes of Thingvellir National Park, which doubled as the site of the “Where the Starks met the Wildlings” scene, to the vast glaciers and volcanic craters that stood in for the Wall, Iceland offers an incredible experience for fans of the show. - Italy – Romance and Drama in Under the Tuscan Sun and The Godfather
Italy has long been a favorite of set-jetters looking to recreate the romance and grandeur of films set in the country. The idyllic Tuscan countryside, which served as the backdrop for Under the Tuscan Sun, is a popular destination. In addition, the iconic locations in Sicily, including the charming village of Savoca and the famous Corleone family mansion from The Godfather, draw tourists seeking a taste of cinematic drama. - Paris – The City of Love in Amélie and Midnight in Paris
Paris, the city of love and lights, has long been a star in films. Set-jetters visiting the French capital may want to stroll through Montmartre, the setting of Amélie, or explore the enchanting spots from Midnight in Paris, such as the Pont des Arts bridge. Paris offers a wealth of opportunities for travelers to step into the magic of the silver screen. - Australia – The Outback in Mad Max: Fury Road and The Adventures of Priscilla, Queen of the Desert
Australia is another hotspot for set-jetting enthusiasts. The rugged outback, featured prominently in Mad Max: Fury Road, offers a unique adventure for film lovers. Likewise, the desert landscapes seen in The Adventures of Priscilla, Queen of the Desert have made places like the Red Centre, near Uluru, famous among set-jetters looking for their own cinematic odyssey.
Set-Jetting and the Tourism Industry
As the trend of set-jetting continues to grow, its impact on the tourism industry is becoming increasingly significant. Local economies are benefiting from the influx of set-jetters who bring attention to often-overlooked destinations. Cities and towns that have been featured in films can experience a sharp rise in tourism as fans make the pilgrimage to see the filming locations firsthand. This can boost local businesses, including hotels, restaurants, and tour operators who offer guided visits to these iconic sites.
In response to this surge in set-jetting, some tourism boards and agencies have begun to embrace the trend. They organize special tours that cater specifically to movie and TV show fans, offering guided visits to filming locations and exclusive experiences related to the films. Some locations even provide behind-the-scenes access to studios, sets, and film props, offering a deeper understanding of how these cinematic worlds came to life.
Set-Jetting’s Impact on Travel
Beyond the economic benefits, set-jetting also encourages travelers to explore less conventional destinations. While well-known cities like Paris, New York, and London will always be popular among tourists, set-jetting introduces hidden gems to a wider audience. Small towns, remote locations, and even nature reserves that once went unnoticed are now becoming hotspots for film tourism. This trend also encourages travelers to explore off-the-beaten-path locations, bringing an entirely new layer of cultural exchange and understanding.
Moreover, set-jetting can inspire people to learn more about the history and significance of the places they visit. When travelers step into a location made famous by a film, they often engage more deeply with the cultural, historical, and geographical context of that place. The connection between film and location can spark curiosity and open new avenues for exploration beyond the cinematic experience.
Conclusion
Set-jetting is a thrilling new way to experience the world, blending our love of film with our innate desire to explore.